Lisa Jacobs – Marketing Playbook: Scale Your Online Business to Outrageous Success

Lisa Jacobs – Marketing Playbook: Scale Your Online Business to Outrageous Success

Marketing Playbook: Scale Your Online Business to Outrageous Success is written for creative entrepreneurs to help you build the systems and strategies your business needs in order to thrive online. The definition of marketing should be, “the act or instance of doing business.” If a thriving business is what you want to have, then marketing is what you need to do. Simply put, if your business isn’t exceeding your expectations, then marketing is the missing link. Now, here’s how it actually applies to you … You’re severely overestimating the reach of your online presence. Your brand is most likely recognized as intermittent and unreliable. You think you’re showing up in your potential customers’ lives way more than you actually are. You think your outreach is way more significant than it actually is. And all the while, you probably even fear you’re overdoing it. Marketing Playbook remedies this and more, once and for all.

Marketing – Sales online course

More information about Marketing – Sales:

Marketing is the study and management of exchange relationships. It is the business process of creating relationships with and satisfying customers.
Because marketing is used to attract customers, it is one of the primary components of business management and commerce.
Marketers can direct product to other businesses (B2B marketing) or directly to consumers (B2C marketing).

Regardless of who is being marketed to, several factors, including the perspective the marketers will use.
These market orientations determine how marketers will approach the planning stage of marketing. This leads into the marketing mix, which outlines the specifics of the product and how it will be sold.
This can in turn, be affected by the environment surrounding the product , the results of marketing research and market research, and the characteristics of the product’s target market.

Once these factors are determined, marketers must then decide what methods will be used to market the product.
This decision is based on the factors analyzed in the planning stage as well as where the product is in the product life cycle.

Sales are activities related to selling or the number of goods or services sold in a given time period.

The seller, or the provider of the goods or services, completes a sale in response to an acquisition, appropriation, requisition, or a direct interaction with the buyer at the point of sale.
There is a passing of title (property or ownership) of the item, and the settlement of a price, in which agreement is reached on a price for which transfer of ownership of the item will occur.
The seller, not the purchaser, typically executes the sale and it may be completed prior to the obligation of payment. In the case of indirect interaction,
A person who sells goods or service on behalf of the owner is known as a salesman or saleswoman or salesperson, but this often refers to someone selling goods in a store/shop,
In which case other terms are also common, including salesclerk, shop assistant, and retail clerk.