Ed Downes – Client Launch Formula 2.0 (2016)

Ed Downes – Client Launch Formula 2.0 (2016)

More information about Marketing – Sales:

Marketing is the study and management of exchange relationships. It is the business process of creating relationships with and satisfying customers.
Because marketing is used to attract customers, it is one of the primary components of business management and commerce.
Marketers can direct product to other businesses (B2B marketing) or directly to consumers (B2C marketing).

Regardless of who is being marketed to, several factors, including the perspective the marketers will use.
These market orientations determine how marketers will approach the planning stage of marketing. This leads into the marketing mix, which outlines the specifics of the product and how it will be sold.
This can in turn, be affected by the environment surrounding the product , the results of marketing research and market research, and the characteristics of the product’s target market.

Once these factors are determined, marketers must then decide what methods will be used to market the product.
This decision is based on the factors analyzed in the planning stage as well as where the product is in the product life cycle.

Sales are activities related to selling or the number of goods or services sold in a given time period.

The seller, or the provider of the goods or services, completes a sale in response to an acquisition, appropriation, requisition, or a direct interaction with the buyer at the point of sale.
There is a passing of title (property or ownership) of the item, and the settlement of a price, in which agreement is reached on a price for which transfer of ownership of the item will occur.
The seller, not the purchaser, typically executes the sale and it may be completed prior to the obligation of payment. In the case of indirect interaction,
A person who sells goods or service on behalf of the owner is known as a salesman or saleswoman or salesperson, but this often refers to someone selling goods in a store/shop,
In which case other terms are also common, including salesclerk, shop assistant, and retail clerk.

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Internet Marketing Course

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers,
mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s,
changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life,
and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent,
employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation,
campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising,
e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television,
mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.