Arun – SEO 2017 E-Commerce SEO for WordPress and Shopify Website

Arun Nagarathanam is a top online instructor, who has got expertise in various fields and software such as search engine optimization, WordPress web development, digital graphic design & animation. He teaches online courses to over 23,000 top entrepreneurs across 163 countries. His SEO, web development courses have received high admiration for the comprehensive tutorials and practical approach with lots of hands on examples.

He is an Electrical & Electronics Engineer, a Computer expert, a Blogger and a budding Chartered Accountant from India. His teaching style is, breaking-down complex concepts through simple examples and animations.

That’s why, his students call him a VERSATILE teacher!

For his consistent and timely support to his students in Udemy, he was awarded “Lightning responder” badge.

This SEO for ECommerce course will serve you as a comprehensive guide, if you’re starting a new E-Commerce website or optimizing your established online store for more sales. If you’re not getting any traffic from Google then it means you’re leaving sales on the table.

You will learn how to optimize your ecommerce website using various seo strategies such as

• Keyword Research
• Competitor Analysis
• Page Speed
• Conversion / Sales optimization and much more

The websites that are ranking in top 3 Google search results gets 48.4% CTR cumulatively. Also only 3% of search users go beyond page 1 on Google search. So it’s inevitable for an ECommerce website to do seo and rank within top 3 search results on page 1.

Usually, new ECommerce sites think that if they just list 100s of products on their online store, then Google woul bring in the traffic gradually. But in reality that’s not the case. Even if you wait for 10 years, you won’t achieve the results / sales that this course can give in just 3 months after optimization.

But you need understand one thing, doing seo for ecommerce websites is not same as doing for a blog or a portfolio website. Several product pages are created every day and they are not updated for years. Also, the content given by product manufacturers are usually thin and bad for seo.

That’s why we designed this course for owners of E-Commerce stores,

• Who are struggling to get sales
• Who want to rank high on Google, for the products they sell
• Or for those who don’t even know what keyword they need to target to get traffic from Google.

By the end of this course, you’ll be able to increase your sales by up to 500% and also you will outrank your competitors on Google search as well as in terms of trust and credibility.

Course Curriculum

SEO 2017: E-Commerce SEO for WordPress and Shopify Website
Introduction to E-Commerce SEO for WordPress & Shopify

Introduction to this SEO Course (2:03)

Do Keyword Research SEO in the Right Way: E-Commerce SEO

Keywords for E-Commerce SEO (6:30)

Long-Tail Transactional Keywords for E-Commerce SEO (7:29)

How to Choose your SEO Competitor (6:06)

Choose SEO Competitor Manually (7:48)

3 Tools to do SEO Competitor Analysis (8:44)

Last Tool to analyze the SEO Competitors (10:13)

How to Use Google Keyword Planner Tool: SEO The Right Way (10:03)

SEO Keyword in Domain Name (4:23)

Wrap Up of Keyword Research SEO section

Wrap Up of Keyword Research SEO section

Wrap Up of Keyword Research SEO section

Why Your Store Needs to be Fast – PageSpeed SEO For WordPress Websites

Why PageSpeed SEO is important for E-Commerce Websites (5:25)

Factors affecting PageSpeed SEO of your E-Commerce Website (6:06)

SEO Proof: How I got 0.6 second Page Load Time and 95 PageSpeed Score

3 Unique Tools to Analyze PageSpeed SEO (5:16)

Page Speed SEO: How to make your Dynamic E-Commerce website into static pages (9:08)

Page Speed SEO: How to Optimize Java-Script and CSS on your website (7:40)

Page Speed SEO: How to optimize Above the fold content of your website (4:25)

Recent update: Eliminate render blocking Js and CSS plugin

How to Boost your website’s Official Google PageSpeed SEO Score (3:09)

Page Speed SEO: Check if your E-Commerce Website is Mobile Friendly or not? (4:33)

Proof for getting 1s page load time: Final PageSpeed SEO Test (6:02)

Wrap Up of Page Speed SEO section

Page Speed For Shopify: E-Commerce SEO

Analyzing Your Shopify Store’s PageSpeed SEO (7:20)

Optimizing Images To Load Pages Faster (8:28)

Use This Trick To Increase Your Page Speed By 3200% (2:31)

DELETE These Immediately To Decrease Your Store’s File Size (3:28)

Why Themes Play An Important Role In Determining Your Store’s Performance (2:08)

How To Optimize Your Javascript & CSS Files To Reduce Load Time (6:42)

Top Shopify Themes You Can Install Instantly To Increase Speed Dynamically

Complete On-Page SEO For Your online store based on WordPress

How your SEO Headline or Title Should not be? (6:29)

How to structure your Post and Product page for SEO? (4:28)

Install and Configure Yoast SEO: The Right Way (9:32)

The exact way to write the Meta Description for SEO (4:28)

How to optimize the Media items for SEO (3:08)

Tuning the URL slug and entire site’s URL Structure for SEO (8:44)

The Correct method of linking your site internally for SEO (4:34)

How to enable Breadcrumbs on a theme that doesn’t have it for SEO (2:44)

How you can use outbound links for your SEO benefit (4:09)

Finding and rectifying SEO errors on your website – Automatically (2:53)

How to optimize your content based on related terms and proof terms: onpage SEO (3:46)

Importance of Rich Snippet in SERPS and How to make it interesting: onpage SEO (3:34)

Creating a Sales Funnel to increase sales (3:29)

Wrap Up of Onpage SEO section

Complete On-Page Optimization For Your Shopify Store: E-Commerce SEO

3 Elements Of Google Search & How To Rank Your Products (11:48)

How To Get Your Shopify Blog Posts & Pages On The First Page Of Google (6:24)

Optimizing Your Homepage (11:19)

Everything You Need To Know About Alt Tags In Shopify (5:23)

Dealing With Links (5:18)

Learning About Google’s Webmaster Tool & Adding Sitemap (4:46)

Importance Of Creating Valuable Content (5:28)

You Need to Reduce Your Store’s Abandonment Rate: SEO

What is Abandonment rate in the eyes of Google: Bounce rate SEO (2:43)

How you can set a realistic target Bounce rate: SEO (2:19)

Reducing bounce rate by targeting the right customers: SEO (2:24)

Reducing Bounce rate by improving User Experience SEO (5:17)

SEO Case Studies

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