MEET THE MODULES

Module 1: BUSINESS CLARITY

This module is the foundation of your business success. Most Etsy sellers skip this step (some don’t even know it exists)! In this module we are slowing down in order to speed up. Get ready to get FULL CLARITY on your business.

Module Highlights:

• Discover your PROFITABLE niche (financially and emotionally). We’re in this for the long-haul, so let’s get clear on what kind of business will support us monetarily and light us up passionately.
• Discover what the market wants. We’re not playing guessing games here! You’re given a strategy to produce real and accurate data to uncover who you serve and what they want so purchasing your products become a no brainer.
• Eliminate the competition! There is no such thing as market saturation if you correctly define and showcase how you stand out from the crowd. Let’s get to the bottom of how you can rise to the top!

Module 2: OPTIMIZE YOUR SHOP FOR CONVERSIONS

Your conversion rate is the percentage of visits that turn into sales. Let’s make purchasing from your shop a no brainer by correcting all the things that might be making some people leave your shop and go to your competitors.

Module Highlights:

• Learn how to read your stats section and set goals! We need to know where we are are before we know where we want to go.
• Knowledge is power. Understand how the Etsy algorithm works and use it to your benefit to increase your listings ranking.
• Knowing what shoppers subconsciously look for when shopping is a game changer for your conversion rate. Know the exact photos you need to include in your listings and what to say in your descriptions in order to convince shoppers to hit that buy button.

Module 3: INCREASE ETSY TRAFFIC + REVENUE

Now that you’ve increased your conversion rate by fixing your existing offers, let’s drive that Internal traffic with a killer Etsy SEO strategy and increase your overall revenue like a pro with more marketing tactics.

Module Highlights:

• You’ll never have to wonder if it’s your SEO ever again with this fool proof Etsy SEO strategy. Get ready to see a massive increase in traffic and sales.
• We’re not done optimizing… Learn how to increase your overall revenue with shop organization and by bundling/grouping offers strategically.
• And if that’s not enough, learn how to find new product ideas based on data and market research so they’re bound to sell!

Module 4: DRIVE EXTERNAL TRAFFIC WITH PINTEREST

No more relying on Etsy to drive all of your traffic. Learn how to use Pinterest the right way and double, triple, quadruple, your traffic.

Module Highlights:

• Optimize your Pinterest account and create a profile that will become a magnet for your target audience.
• Learn best practices for VIRAL pins and craft a pinning strategy that works.
• Steal my keyword research strategy to massively increase the reach of your already optimized pins.

• [BONUS] GROW + AUTOMATE your Pinterest traffic to get the most out of the platform with Tailwind. Get ready for a traffic boom once you learn and implement the strategies in these 3 bonus lessons.

Module 5: BUILD YOUR LIST

With a conversion rate of only 2-3% think about how that number could increase if we captured the email’s of the people who chose NOT to buy at first, but then convinced them later down the line with email marketing… That’s why email is STILL the number one way to convert prospects into customers and why every business needs an email list.

Module Highlights:

• Choose an email provider that works best for your business and learn how to grow your email list from SCRATCH.
• Learn how to craft an irresistible opt-in offer that will attract the right people to join your list.
• Know exactly what to say in the emails to your new subscribers to get them to KNOW, LIKE, and TRUST your brand.

Module 6: CREATE YOUR CONTENT PLAN

Content marketing is crucial for all modern day businesses, yes even product based ones! It builds awareness and increases visibility (not everyone is product aware)! This module is all about crafting your profit driven content marketing plan.

Module Highlights:

• No more social media overwhelm – Pick just a couple of platforms you want to post on and craft a content marketing plan for success.
• No more confusion about what to post to promote your business. Learn what TYPES of content to post, what to SAY in your copy, and WHEN to promote.
• Don’t let them check out your free content and then leave! Build your content marketing sales funnel so you can capture prospects email addresses and then convert them into customers down the line.

BONUS #1:

For further clarity, support, and accountability, connect with other students enrolled in the course with free access to the private students-only Marketing for Makers Academy Facebook group.

BONUS #2:

Once your email list starts growing you’ll eventually want to run a promotion and there is no better marketing than email marketing! This guide will walk you through exactly how to run a successful, profitable email promotion within 24 hours including swipe files so you know exactly what to sayin your emails in order to convert your subscribers into excited customers!