The Escape School – The Escape Startup School

The Escape Startup School

10 steps to get your idea out of your head and into the world.

Want to launch an idea – but not sure where to start?

Our Online Startup School follows 10 crucial steps to help you avoid the common startup pitfalls and accelerates you to you being your own boss.

This is a learning by doing experience that will teach you how to build a startup. This is your entrepreneurial apprenticeship. It’s not about building a rocket ship overnight, it’s about developing a powerful new toolkit, network and mindset to help you identify and execute exciting opportunities over the next few years as you transition into entrepreneurship.

Lets launch your idea into the world.

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About us

Life is too short to do work that doesn’t matter to you.

Since 2010, we’ve helped thousands of people Escape into starting businesses through our Escape School in London. We’ve gathered knowledge from our 250,000+ Escape community members around the world to learn what works. We’ve dissected tried-and-tested lessons from entrepreneurs, psychologists, philosophers, adventurers, investors and other successful Escapees to distill a set of principles that work.

We’ve distilled our best Startup lessons into this easy to follow online course.

Course Curriculum

The Escape Startup School
Welcome

VIDEO: Welcome to Escape the City (0:39)

VIDEO: Want to launch an idea – but unsure where to start? (2:08)

Infographic to launching your idea

Extra Reading (10 mins): Paul Graham on why to start a startup

Step 1: FOUNDATIONS: Am I clear on my motivations, values, risks & resources?

VIDEO: Am I setting the right foundations (2:00)

VIDEO: 4 questions to uncover your values (1:57)

EXERCISE – How to unearth your values

EXERCISE – How to assess your startup idea against your values

VIDEO: Map your good idea critera (2:01)

Step 2: IDEAS: Do I know how to generate & choose the right idea?

VIDEO: What if you don’t have an idea? (2:56)

VIDEO: What if you have ‘too many ideas’? (3:44)

Step 3 : ASSUMPTIONS: Do I know what I’m assuming to be true & how to prioritise?

VIDEO: Get clear on all the assumptions you’re making (3:26)

VIDEO: Rank your assumptions in order of risk (1:07)

VIDEO: Design simple tests for your riskiest assumptions (0:56)

PROJECT: Map Your Assumptions

Step 4: CUSTOMERS: Do I know whose problem or need am I solving?

VIDEO: Who are you helping? (1:47)

VIDEO: How to define the problem and a pick a test niche (3:27)

STEP 5: NICHE: Do I know who my first customers/users will be?

VIDEO: What do your customers ACTUALLY want? (2:00)

VIDEO: Golden Rules for Customer Development: Good & Bad Questions (3:30)

BONUS WATCH – How to learn from your customers when everyone is lying to you

STEP 6: BUSINESS MODELS: Have I considered other ways to solve this problem?

VIDEO: Have I considered other ways to solve this problem? (1:00)

VIDEO: Generate solutions & different business models (2:22)

Step 7: SANITY CHECK: Do I have a business case?

Does my basic financial forecast make sense? (1:49)

BONUS: Free Financial Model Templates

Step 8: FIRST VERSION: Is my first version embarrassing?

VIDEO: How to create a Minimum Viable Product (MVP) (3:19)

PROJECT: MVP Plan & Tools

READ: The Ultimate Guide to MVPs

STEP 9: AWARENESS: Do I know how to reach my target audience?

VIDEO: Does my niche buy and recommend my product? (2:55)

TOOLS: Branding tools

Step 10: TRACTION: Do I know how to get momentum?

VIDEO: 6 simple marketing hacks to help you get going (3:51)

READ: Fast and cheap marketing tests you should consider running

PROJECT: Test Your Traction Channels

Conclusion, Bonus Material & more support

VIDEO: Recap of the 10 steps to startup (1:07)

VIDEO: Get more momentum…join us at the Escape School (0:51)

CONTENT: Branding Basics

PROJECT: Brand ID Canvas

CONTENT: Mindset + Resilience

WATCH: The Power of Vulnerability

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