Perry Marshall & Mike Rhodes – Display Network Bootcamp 2016 (Display Experts)

Perry Marshall & Mike Rhodes – Display Network Bootcamp 2016 (Display Experts)

Google Ads Mastery 2019-2020
The bad news: If you think you can keep your head and nose clean and get great results based on the “sound principles of direct marketing,” think again.
If you are advertising on Google simply based on the help provided by Google or on the advice of Google personnel or agents, you are plunging into the worst battle armed with a plastic sword and helmet. I will.
But here is the good news. Not only does Google’s AI move from JOKE to full-blown new features, but even if you’re not using Google Ads AT ALL, you need to get started right now just to take advantage of Google’s AI.
Google Ads Mastery is in progress but not too late to join.

Dear marketing expert:

If you spend more than $ 1000 a month on Google Ads, you’ll have access to countless new benefits, efficiencies, benefits, and strategies. However, only when synchronizing with a new movement.

And if you’re a veteran of Google Ads, sit down and listen because the target is drawn on your head and the sniper is in your sight.

All advertisers are consciously manipulated by Google. There is a dark pattern. In many cases, natural trends need to be decoupled to make the right choice. The new interface is an example.
In previous years, we were able to make money at the forefront of new changes. You can catch that wave at the forefront of new features in targeting and ad formats. You have to be very careful now.
Now, instead, you’ll often make money on the last end of the wave for as long as you can with the existing commands that Google expects to control.

You need to know this. This is not an option !!! If you choose to pass this, “Don’t bother me this time, I’ll come back later” – you are making a very big mistake.

If you’re an agency that manages Google Ads for others, you’ll be irresponsibly managing someone else’s money if you don’t take this course.

A small $ 1000- $ 2,500 investment in Google Ads Mastery will pay off again and again. If you spend thousands or tens of thousands of dollars a month, you’ll pay for it on a monthly, perhaps weekly basis.

Mike Rhodes (left) runs the largest Google advertising agency in Australia and is a co-author with me of the Ultimate Guide to Google AdWords. This is the best-selling book on Google’s advertising, and Mike and I are the most trusted narrators in Google’s advertising industry.

Google Ads Mastery has 6 modules.
Module # 1: Search:
Google’s Large Series of New Changes: New Ways of Thinking and Doing Google Ads
How to use “Drafts and Experiments” because you need to test it before you can trust it!
Before you can automate, you need to know the basics.
Search campaigns must use audiences, not just keywords
Correct account and campaign structure for 2019-2020
Why exact matches aren’t accurate and what to do (Google pays attention to what the phone provider does to the service plan … because they are transforming them into something else If not, the most expensive plan that will work best)
Why you should be very careful when using broad match in smart bidding
“Responsive Search Ads” are 90% bigger than ever, but need to be tested first (mileage may vary).
AI: Understand the “elements” of advertising from 2019 to 2020 … Timing (and timing) when “machine” manages advertising
Most important ad display options
Need to use Google’s new smart campaign? The decisive criterion
Module # 2: Google Shopping:
Smart Shopping Campaigns-What Are They and Should They Be Used?
How to set up shopping the right way for 2019-2020
Feed Management-What You Need to Know, Tools to Use
Dynamic Remarketing-How Do You Set This Up? (If you do this properly, you can expect a very attractive ROI)
Shopify integration is approaching. Are they ready for prime time?
How to sell your product to multiple countries with the new smart campaign
Common errors and how to troubleshoot them
YouTube TrueView Shopping-Filter and match “groups” of videos
Module # 3: Display and Remarketing:
Display Grid-How to use it to plan campaigns and attract more clients
How to target an intent with G’s latest audience
Smart Display Campaign-Why You Need to Know This Now
What happened to the display planner? Google abandoned it. What you want Google to use instead.
Similar audiences have recently changed-do you use them the right way?
What are the offers and funnel processes working on the Google Display Network? Take a look at these examples!
How is a display message different from a search?
What is a “life event”? Need to use them?
Responsive Display Ads-Why Changes and Why We Need to Revisit them Using the New Features Provided by Google’s AI (Google in Massive Battle with Facebook – Regaining Perceived Relevance I’m having a hard time, but definitely, Google is very relevant)
Module # 4: YouTube and Gmail:
YouTube as a sales influencer-go faster than ever before!
how

Internet Marketing Course

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers,
mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s,
changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life,
and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent,
employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation,
campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising,
e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television,
mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.