Josh Braun – 734 people have invested in the Badass B2B Growth Guide

Course Curriculum

The Badass B2B Growth Guide
The Foundation

Play F1: Know Your Market

Play F2: Having a Growth vs. Fixed Mindset

Play F3: Don’t Be a Debbie Downer

Play F4: How to Elegantly Explain What You Do

Play F5: Ditch the Pitch

Play F6: Starting Conversations with Strangers

Play F7: Don’t Exceed Your Prospect’s Speed Limit

Play F8: Solutions Disguised as Problems

Play F9: How to Explain What You Do in a Cold Email in One Sentence

Play F10: How to Start Conversations with People Who Aren’t Buying

Play F11: Go for No

Play F12: Deposits & Withdrawals

Know Your Prospect’s Jobs-to-be-Done

Play PM1: Your Market’s Motivations

Play PM2: Fireballs vs. Flowers

Play PM3: How to Become An Insider

Play PM4: How to Get Your Prospect’s Secret Buying Language using Jobs-to-Be Done

Play PM5: Jobs to Be Done Interview Guide

Play PM6: Example of a Jobs-to-Be-Done Interview

Play PM7: The Lingo Library

Play PM8: How to Be More Interesting to Prospects

Play PM9: How to Stay Top of Mind When Prospects Aren’t Motivated Right Now?

Play PM10: How to Get the CFOs to Buy In

Outsourcing List Building

Play LB1: Getting Started

Play LB2: Defining Your Targeting Parameters Using Sales Navigator

Play LB3: The Specific Oversees Researcher I Recommend

Play LB4: Example of a Lead List You’ll Get Back

Cold Calling

Play CC1: The Pain Triangle

Play CC2: The Educational Based Cold Call Script

Play CC3: Example: Educational Based Cold Call Script – Sales Coach

Play CC4: Behind the Scenes — Creating an Educational Based Cold Call Script — Example for Fin Tech

Play CC5: Behind the Scenes — Creating an Education Based Cold Call Script — Example for Cyber Security

Play CC6: Leveraging Wins to Attract Similar Clients

Play CC7: What to Say When a Gatekeeper Picks Up

Play CC8: Cold Call Transcript That Booked a Meeting

Place CC9: How to Cold Call a Trade Show Lead

Play CC11: Live Cold Call — Ghosted Prospect

Play CC8 – Real Cold Call

Play CC12 – Example SaaS Cold Call Script

Play CC13: Real Cold Call – Accusation Audit

Play CC14: My Favorite Cold Call Openers

Voicemail

Play VM1: Five Voicemail Formulas

Play VM2: The 8.9 second voicemail

Play VM3: Voicemail — The Script and Tone That Gets 30% of My Calls Returned

Cold Email Copywriting

Play CW1: Don’t Believe the Hype

Play CW2: The Triplet

Play CW3:: Go for No

Play CW4: How to Use Humor to Increase Response Rates

Play CW5: Your Customers Are Your Best Salespeople

Play CW6: Turning a Skeptic into a Buyer

Play CW7: How to Explain Things Clearly

Play CW8: Show, Don’t Tell

Play CW9: Casual Copywriting Example

Play CW10: The Secret to Creating Memorable Cold Email Copy

Play CW11: Sales Copy Teardown (Before & After)

Play CW12: Are You Pitching or Proving?

Play CW13: Example of Hype-Free Copy in a Cold Email

Play CW14: 2 Things I Learned from Jason Fried About Copywriting

Play CW15: Casual Copywriting Examples (Before & After)

Play CW16: The Secret to Getting More Positive Cold Email Responses

Play CW17: 3 Ways to Increase Cold Email Response Rates

Play CW18: How to Use Emotions to Motivate Prospects

Play CW19: Steal Like an Artist to Increase Open Rates

Play CW20: Chase — Features into Benefits Makeover

Play CW21: Before & After

Play CW22: Who’s Your Villain?

Play CW23: How to Use Humor to Increase Response Rates

Play CW24: Ditch this word

Play CW25: What Pisses People Off?

Play CW26: Steal This Porsche Ad

Cold Emailing

Play CE:00 – The Easier Way to Start Conversations With Strangers

Play CE1: The Biggest Cold Email Mistake

Play CE2: Cold Email: Subject Lines

Play CE3: The Testimonial Email

Play CE4: Bring Back That Loving Feeling

Play CE5: Cold Email: Follow-up After Direct Mail

Play CE6: 15 Minutes of Fame

Play CE7: Leveraging Shared Audiences

Play CE8: Reactivate Lost Opportunities

Play CE9: Medicine for the Problem

Play CE10: Example for SaaS

Play CE11: The Cold Call Email

Play CE12: Personalization at Scale

Play CE13: No Response — The Surrender Email

Play CE14: No Response — The Presumptive Negative

Play CE15: No Response — The Hail Mary

Play CE16: Cold Email From the CEO of Rippling

Play CE17: Shining a Light on a Problem

Play CE18: Informative & Entertaining

Play CE19: Introducing Two People via Email

Play CE20: The 4T Email — A High Converting Formula

Play CE21: Low Friction Calls to Action

Play CE22: Email to Start a Conversation with an Innovator

Play CE24: The 4-Part Video Series

Play CE25: How to Respond to, “Send Me Some Information” in Email

Play CE26: Example of a 3 Touch Sequence for a List Building Service

Play CE27: The Cold Email that Booked a Meeting and Sales with GEICO

Play CE28: The One Sentence Email

Play CE29: Example of a Personalized 4T Email

Play CE30: Example of a 4T Email to Target

Play CE31: 4T Email that Got the Attention of a Busy CEO

Play CE32: A Cold Email Written by a Customer to a Prospect

Play CE33 One of the Best Cold Emails I’ve Ever Seen

Play CE34: Scaling Personalized Email in Cold Emails

Play CE35: Hyper-Personalized 4T Email that Got a Positive Response

Play CE36: The Cold Email that Got a Response from a Director of Sales

Play CE37: How to Write a Damn Good Email in 8 Minutes

Play CE38: 6 Low Friction Calls to Action that Start Conversations

Play CE39: Post Webinar Email that Starts Conversations

Play CE40: Cold Email that Booked a Meeting After a Prospect said, “No Thanks”

Play CE41: How to Get a Response from a Busy Person — Teardown

Play CE42: Example — Personalized Email that Got a Positive Response

Play CE43: Illumination Cold Email (How to Change the Status Quo)

Play CE44: How to Respond when a Prospects Asks for Information via Email

Play CE45: What Zelda Can Teach You About Writing a Good Cold Email

Play CE46: Real Example — Email that Booked a Meeting with a Prospect Who Disappeared

Play CE47: Real Personalized Cold Email with Positive Response

Play CE48: Real Positive Response — Illumination Question + Low Friction Call to Action

Play CE49: The Radically Honest Illumination Email

Play CE50: Real Email – Educational Offer that Booked a Meeting

Play CE51: Cold Email that Booked a Meeting with Aetna

Play CE52: The Photoshop Cold Email

Play CE53: The Broken Clavicle Bone

Play CE54: How to Follow-Up Without Being Annoying

Play CE55: The 28 Word Email

Play CE56: The Easier Way to Book Meetings

Play CE57: Reaching Out to People Who Didn’t Buy

Play CE58: Leveraging Customers for Warm Intros

Play CE59: 1 i simple idea to grow sales in 3 months

Play CE60: Emails That Look Like Texts – Alteryx

Play CE61: Emails That Look Like Texts – LeanData

Play CE62: Emails That Looks Like Texts – Tipalti

Play CE63: Email That Look Like Texts – Gong.io

Play CE64: Email That Looks Like a Text – Tax Accountant

Play CE65: Asking For Advice

Play CE66: How to write killer first sentences

Visual Cold Emails

Play VCE 0: What are visual emails & why do they matter?

Play VCE 1: The Easiest Way to Create Images for Cold Emails

Play VCE 2: Example for Alteryx

Play VCE3: Example for NFP

Play VCE4: Example for ConnectAndSell

Play VCE:5 Example for BoomTown

Cold Email Teardowns

Play CET 1: Teardown for Telecom

Play CET 2: Teardown for a Podcast Guest

Play CET 3: Teardown for a Car Wash Bucket

Play CET 4: Teardown for a Coach

Play CET5: Teardown for a person who want to be on my podcast

Play CET6: Teardown Chris Voss

Play CET7: Teardown for Zubtitles

Play CET8: Teardown for a triathlon coach

Play CET9: Teardown for a loud neighbor

Play CET10: Teardown for a LinkedIn Pitch

Play CET11: Teardown for a service

Play CET12: Teardown for accountant

Play CET13: Teardown for content amplification agency

The Hall of Fame: Cold Outreach with Positive Responses

Play EV 1: Graham’s Email

Play EV2: Tanner’s Email

Play EV:3 Richard’s Email

Play EV:4 Ivan’s Follow Up Emails to Booked Meeting

Play EV5: Ben’s Entire LinkedIn Message Thread that Got a Meeting

Play EV6: Jackie’s Email that Landed a Job Interview

Play EV7: Josh’s Email

Play EV8: Harry’s Email

Play EV9: Chris’s Email

Play EV10 Brandon’s Email

Play EV10: Jam’s Email

Play EV11: Kristian’s Email & Video

Play EV12: Anna’s Email

Play EV13: Peter’s Email

Play EV14: Stephen’s LinkedIn Message with Response

Play EV 15: Sam’s Email

Play EV16: Jason Bay’s Video Email

Play EV17: Brandon’s Email

Play EV18: John’s Email

Play EV19: Shaun’s Email

Play EV20: Ryan’s Cold Call

Play EV21: Jake’s Cold Email

Play EV22: Josh’s Email

Play EV23: Madison’s Email

Play EV24: Oliver’s LinkedIn Connection Request

Play EV25: Oliver’s Email

The Initial Sales Conversation

Play DC0: The Initial Conversation Script

Play DC1: How to Improve Your Meeting Show Rate

Play DC2: Finding Problems

Play DC3: Asking for the Sale

Play DC4: How to Separate Yourself From the Competition

Play DC5: Your Product Story

Play DC6: Client Story

Play DC7: Don’t Bruise the Ego

Play DC8: Testing for Commitment

Play DC9: Overcoming the Status Quo Bias

Play DC10: An Insightful Question

Play DC11: Price Anchoring

Play DC12: How to Expedite Contract Execution

Play DC13: Don’t Discount. Do this Instead.

Play DC14: The Post Meeting Video Summary

Play DC15: How To Write An Effective Follow-Up Email After a Discovery Call

Play DC16: How to Reduce Meeting No Shows

Leveraging Customers for New Opportunities

Play LC1: How to Ask for Referrals

Play LC2: Interviewing Customers

Play LC3: One Question to Generate 20% More Revenue

Play LC4: How to Ask for a Testimonial Without Sounding Salesy

Play LC5: Reactivating a Past Customer

Play LC6: Asking for Video Testimonials

LinkedIn

Play LI1: Your Headline

Play LI2: Connection Requests with 70% Acceptance Rate

Play LI3: The Most Phenomenal LinkedIn Connection Request

Play LI4: The Video Connection Request Pitch

Play LI5: Yet Another High Converting LinkedIn Connection Request

Play LI6: Nelly’s LinkedIn Voice Message that Got a Sale

Play LI7: “Thanks for Connecting” Video Message

Play LI8: Example of a Connection Request with a High Accept Rate

Play LI9: How to Start Conversations with Anyone on LinkedIn

Play LI10: Educational-Based LinkedIn Connection Request

Creating Memorable Impressions

Play MI1: 7 Ways to Create a Memorable First Impression

Play MI2: Direct Mail Examples

Play MI3: One Easy Way to Make Your Customers Happy

Play MI4: Dale Dupree’s Red Brick

Play MI5: Send an Old Fashioned Telegram

Play MI6: The Post-Webinar Email

Play MI7: The “Lumpy” Mail

Play MI8: This 40-Second Pitch Made Will Smith Invest Immediately

Defusing Objections

Play DO1: How to Defuse the Most Common Objections

Play DO2: Preventing Objections by Making the Skeleton Dance

Play DO3: One Question that Will Help You Waste Less Time Chasing

Play DO4: Why Are You Better Than Your Competitors?

Play DO5: I Don’t Have a Budget

Play DO6: Answering “What Do You Do?”

Play DO7: Send Me a Proposal

Play DO8: Defusing “Can You Send Me Some Information?”

Play DO9: Defusing “Can You Get Back to Me Next Quarter?”

Play DO10: Example 1: “Your Price Is Too High”

Play DO11: Example 2: “Your Price Is Too High.”

Play DO12: “If We Find a Need, We’ll Keep You in Mind.”

Play DO13: “We Already Have a Vendor.”

Play DO14: Prospects Ask You to Send Them Info Via Email

Play DO15: “We went with another vendor.”

Inbound Leads

Play IN1: How to Respond to an Inbound Lead

Play IN2: Inbound Cold Call Critique

Negotiating

Play NE1: Example of a Negotiation with a Jeweler

Play NE2: Example of a Negotiation with a Client

Play NE3: Real Contract Negotiation

Building Credibility

PLAY NU1: Top of Mind Campaign Email

Play NU2: Example Nurture Track You Can Steal

Play NU3: A Shortcut for Building Credibility

Video Prospecting

Play VP1: Example of an Email and Video that Booked a Meeting

Sequences

Play SQ1: Meeting Reminder Sequence

Play SQ2: No Show Sequence

Play SQ3: Drift’s Personalized Sequence

Play SQ4: Prospect Ghosted You Sequence – Accusation Audit

Play SQ5: Personalized Cold Email Sequences

Play SQ6: Rippling’s Cold Email Sequence

Getting a Job

Play GJ1: The Cold Email that Prompted a CEO to Give the Sender a Job

Play GJ2: Don’t Send a Resume, Do This Instead

The Prospecting Process

Play PP1: Overview

Play PP2: 6 Ways to Personalize Emails

Play PP3: Step 1: Creating Custom Fields

Play PP4: VIDEO Create Your Sequence

Play PP5: VIDEO WALKTHROUGH – Scaling Personalization

Play PP5: Boolean Searching for Prospect on LinkedIn (Over the Shoulder Video)

Play PP6: Example of a Personalized Sequence

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