FJennifer Allan – The Savvy Prospector

FJennifer Allan – The Savvy Prospector

Price: $247

Just For: $37

Main Areas: Building a Sphere of Influence business, prospecting for introverts
Best Sellers: Sell with Soul: Creating an Extraordinary Career in Real Estate without Losing Your Friends, Your Principles or Your Self-Respect
Career Focus: Author, Speaker, Trainer

Jennifer Allan is a former top producing real estate broker, a published author, a speaker and a trainer. She has written five books about the business of selling real estate, including her flagship book: Sell with Soul: Creating an Extraordinary Career in Real Estate without Losing Your Friends, Your Principles or Your Self-Respect. Her next book, tentatively entitled “If You Aren’t Having Fun Selling Real Estate, You Aren’t Doing it Right!” is due out in late 2009.

Jennifer believes that the secret of success for real estate agents and other small business owners is not in aggressive marketing techniques or hard-core sales pitches, but rather in being competent in one’s craft. Competence begets Confidence. And in today’s world of increasingly suspicious and ad-weary consumers, having an air of self-assurance and enthusiasm will be far more effective than a slick sales campaign. Jennifer’s books are written with this philosophy in mind. She preaches that salespeople should follow the Golden Rule in their day-to-day practice of business – treating clients and prospects respectfully, as the salesperson him or herself would like to be treated. Being competent, reliable and fair, and motivated by a true desire to earn a paycheck, not just show up at closing with hand outstretched.

Jennifer sold real estate successfully for twelve years in Denver, Colorado. From her first day on the job, she resisted the efforts of her company trainers, her broker and her fellow agents to persuade her to implement the “traditional” real estate prospecting techniques of cold?calling, door?knocking and mass-mailing. Instead, she focused her business?building efforts on the people she already knew, or the people she met. Without ever pestering a soul, she built a business based nearly 100% from business and referrals generated from her sphere of influence. And even though Jennifer is a self-professed introvert, her business model was wildly successful. She was the top agent in her RE/MAX office and consistently earned annual commissions of over $200,000, all generated by her sphere of influence. In the last four years of her real estate career, she worked fewer than 30 hours a week, simply due to the strength and consistency of her SOI business model. Jennifer is a regular columnist at Realty Times and a frequent contributor to RIS Media, a member of the RE/MAX Hall of Fame, and is one of the industry’s most popular bloggers. You can learn more about Jennifer and her philosophies at www.sellwithsoul.com.