Fitness Nutrition 101: How to Lose Fat & Build Muscle

Fitness Nutrition 101: How to Lose Fat & Build Muscle

Description

The Online Trainer Academy certification and mentorship is the only program for fitness professionals where results like these are typical:
Arpita-Boyd

“I’ve trained 140 clients and earned an extra $30,000 in one year of online training—and I did it while caring for my mother following her fourth heart surgery. After she recovered, I treated my husband and kids to a three-month trip through Europe.“
Arpita Boyd (India) | mindandbodypt.com

“With the extra few thousand each month I’m able to work less and have more time with my son. I spend about 10 hours a week training in-home, and 5 hours of training online. That’s it. I’m like a stay-at-home dad.”
Malcom Wilson (USA) | fb.com/Malcolmw88
Malcolm
8 doforyou-niki

“Sat out on the patio this morning, drank my coffee, wrote my client’s programs, and I’m good and I’ve made my money for the day. I can do that anywhere.”
Nikki Martino (USA) | fb.com/niki.martino.9
OTA is a course and mentorship for personal trainers who want to:

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Deliver better results…
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To more clients…
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From anywhere in the world…
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While building a business that supports your dreams and lifestyle—not someone else’s.

Get Clarity
Know exactly what to do to grow your business (and when) with our proven systems.

Done for you scripts, forms, templates, and systems to take and make your own. No more staring at a blank screen or trying to reinvent the wheel.
Get Feedback
Have ultimate confidence in your work.

Get immediately download Jonathan Goodman: Online Trainer Academy Textbooks

Unlimited access to skilled mentors for one-on-one feedback. You’ll feel calm and confident making business decisions, knowing successful fitness business mentors have reviewed your work.
Get Results
100% risk free.

Our program has been tested and proven with thousands of students. We’re so confident that you’ll make at least an extra $1,000 a month that we’ve backed our program up with an incredible (and completely unmatched) 10 year guarantee.
“It’s like getting a degree In building an online fitness business.”

We know that in health and fitness, there’s no “magic pill”, but there are predictable ways to lose fat, gain muscle, increase endurance, and look and feel our best. The same is true for starting and growing your online fitness business.

The Online Trainer Academy takes work — but unlike punching a timeclock to build someone else’s dream — it’s work that’s worthy of your time and life energy. It’s work that you’ll feel proud of and remember for the rest of your life. It’s work that puts you in the driver’s seat of your career and life.
Here’s what you’ll learn in the Online Trainer Academy:
1
Getting Started
Create your profit playbook

Get an unfair advantage over your competitors and guarantee your success by identifying what sets you apart (even if you don’t know yet), determining exactly how much you need to make and charge, and get your first few clients — right away.

3 proven ways to become a successful online trainer.
How to make online training work for you (even if you’re just getting started).
The $1k extra approach (used by all successful online trainers) that gives you the freedom to spend more time with your family and friends and less time in the gym.
The 2 golden rules to success: do a great job and make sure that everybody knows about it.
How the evil drunk monster under your bed is stealing your freedom (and what to do to fix it).
​The #1 WORST mistake you can make when starting your online training business. (Even if you do everything else “right”, your business will fall apart if you make this common mistake nobody talks about).
Why your business name doesn’t matter as much as you think it does.
Your 11-step daily ritual to getting more clients without ever leaving your home.
The 27-hour day: how to buy back your time at a discount.
What to do if you need new clients now (the 6-step solution).

2
Structuring Your Business
Create Your Business Systems

At the end of this module, you’ll have everything you need to get your business functioning like a well-oiled machine. Everything from done-for-you intake forms and welcome packages for you to customize— to how to protect yourself legally and find the perfect pricing and packaging for your unique niche. (Along with tons of experience on what NOT to do or offer.)

How to transition from in-person training to online training (page 73 of the textbook).
A secret, “back door” way of creating irresistible programs and packages that your online clients just can’t say “no” to.
The 10-minute online trainer’s dream week installation system.
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The plug-and-play “silver bullet” welcome package that instantly kills the “buyer’s remorse werewolf”.
The “1% uniqueness factor” that gets prospects begging to work with you (instead of you chasing them).
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The 3 software options for delivering your training services that save you time and mental energy (even if you are “tech-challenged”, these options are so easy that a 5-year old could do it).
A smarter way to offer client support.
Client renewal magic: how to renew clients on autopilot.
“How much can I charge for my services?”: Finally, an answer to the million-dollar question (forgive the pun).
​The “legal landscape” of online training and how to best protect yourself legally.

3
Taking Care of Clients
Deliver Incredible (and Predictable) Results

The cornerstone to every successful business (including ours) is delivering incredible results. Once you’re done with this module you’ll know exactly what you need to do (and not do) in order to deliver incredible results to your clients and turn them into word-of-mouth marketing machines. And we’ll show you how to do it without having to become a slave to your phone or computer.

A simple method to get your clients to actually do what you say and get the best results from your program (which means you’ll never need to worry about your clients ghosting or quitting on you).
The 4-question matrix that turns even the most resistant clients into raving fans.
How to assess online clients using the “assessment arsenal” (this isn’t what you think).
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The easiest method to hold your clients accountable so that they get more results, you get better testimonials, and they become a client for life.
Why templates are actually OK to use…I promise.
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The “online coaching referral system” (page 171).
Why people buy coaches, not coaching (and how you can use this to keep your client forever).

4
How to Get Clients
Attract More Clients and Grow Your Business

We believe in delivering incredible results, and making sure people know about them. This module is dedicated to making sure new clients know about your incredible results — so your business grows without ever having to feel sleezy or pushy.

Why your next (and best) clients are people you already know, and how to market to them without looking like a greasy, hypey trainer (even if you’re an introvert).
The “top of mind” system that turns even the weakest prospects into your hottest clients (it sounds too good to be true, but it’s a strategy based on universal human psychology that’s been around for thousands of years).
Attraction marketing on Facebook: what to post, when to post, and how to become famous overnight.
The online trainer’s email marketing blueprint.
How to attract clients through the “brown M&M method” (page 250).
​​Want to get clients fast? Run transformation contests.
Facebook ads 101: proven strategies to finally cracking the code (without risking your hard-earned dollars).

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Bonus: Skills Module
Master Online Business and Marketing

We’ve spent years perfecting online marketing and in this bonus module, we pull back the curtain so you can feel confident in your sales copy, packaging and pricing your products, and even when and how to hire and onboard your first virtual assistant. It’s everything we wish we had known about the sales side when we started.

The introvert selling system: how to sell on the phone without ever selling like a greasy salesperson.
Sales copy secrets: how to write a killer online coaching sales page.
Price theory: this chapter will have you changing the way you position and sell your service (the proven method developed by Starbucks).
​A simple system to generate high-quality testimonials from every client.

Get immediately download Jonathan Goodman: Online Trainer Academy Textbooks
How to run your business like a business and not like a job so that you have more free time to do what you want, when you want, with whomever you want.
​Why a virtual assistant is an online trainer’s best friend.
​What to do if your gym doesn’t approve of you being an online trainer (the easy solution).

Bonus Mini Courses
Finish What You Start | Fitness Instagram Mastery | Create Your First Website | Facebook Ads for Online Trainers

Finish What You Start: A step-by-step process for developing laserlike focus on your most important tasks and eliminating distraction. This mini-course will give you the skills to execute swiftly and confidently, so when it’s time to relax, you know it’s well deserved.

Fitness Instagram Mastery: Exactly how to start and grow a successful Instagram account, that drives the right customers to your business. You’ll learn everything from the perfect bio and photo to attract new people, to how to create content in advance so you don’t get overwhelmed or drop the ball.

Create Your First Website (Or Make Your First Website Better): You’ll learn what your website actually needs for you to launch a successful business — and what you can outsource or forget about completely. If you’ve been stuck trying to find the “perfect” software, logo, or copywriting, this mini-course will get your website ready to launch — with things that truly matter to your clients.

Facebook Ads For Online Trainers: We’ve spent tens of thousands of dollars developing, testing and perfecting a Facebook ads strategy that works. We’re pulling back the curtain so you don’t have to start from scratch. Learn what to post, when, and how much to pay — to strategically drive new customers to your online training business.
WHAT IT TAKES TO HAVE
CLIENTS IN 90 DAYS

The Online Trainer Academy won’t make you a millionaire overnight (if anyone tries to sell you something that will — RUN). But it will help you get or grow your business to a guaranteed minimum of 5 clients.

There are no deadlines to complete the course and you have lifetime access. So if you’re working a full time job (or you’re a full time parent) — you can go at your own pace.

That said, if you’re ready to make a rapid change and finish the course in the next 8-12 weeks, you can expect to invest 3–5 hours each week on the program. Here’s how a typical study session might look:

Step 1. Read a chapter in the textbook (each chapter takes 20-40 mins)
Step 2. Watch a corresponding video in the online portal (5-7 mins)
Step 3. Complete a worksheet assignment (10-15 mins)
Step 4. Reach out to a mentor and get a live one-on-one session to break through any barriers or questions.

Each section of the course is immediately applicable, so no matter how much time you’re able to dedicate, you’ll start seeing the rewards.

Many of our students are shocked at how quickly they make back their investment.

Matthew Clines

“I am about halfway through and really only started implementing everything hard last week. I already have five clients paying me $400/month. And the best part is that these are people whose lives I can REALLY impact, that truly need my help.”
Matthew Clines (USA) | IG.com/mattclines
“I’m making enough extra every month that I don’t have to worry about my bills.” – Zachary Wayne Springer
Most of our students aren’t looking to buy yachts or lamborghini’s when they join. Instead they want enough time, money, and freedom to:

Buy nice dinners for friends and loved ones — without worrying about the bill.
Go on guilt-free vacations.
Feel confident quitting unfulfilling jobs.
Save money each month without having to “cut back”.

This is what we call a “Freedom number” or “freedom goal”. It’s the realistic number, that gives you the freedom to add security, joy, and options back into your life. And it’s a lot closer and more realistic than you might think.

Thomas Madden (USA) | satellitefit.com
“My freedom goal was to have enough money in the bank to not be worried about going out to dinner and having to keep the bill under $50. My freedom goal was to spend Christmas with my family without worrying about travel expenses and gift buying. My freedom goal was to get enough clients to bring on another coach. Full disclosure – I am 50% through the course, and I have accomplished all of that.”
WHAT GRADUATES SAY ABOUT
THEIR NEW FOUND FREEDOM:
Yusra

“It’s not just convenient and affordable for our clients but also it allows for trainers like me to still be able to do what we love whilst raising a family at the same time. I work around my kids, what more could I ask for!“
Yusra Eshaq (UK) | fitshatzi.com

“OTA helped me realize I can help change lives while making more money than I ever dreamed of. Today I work with over 150 clients while traveling the world with my girlfriend.”
Marc-André Seers (Canada) | fb.com/marcandre.seers.9
Marc-Andre-Seers
Sue Kauffman

“It works! You just have to get a system in place and do the work. Even though I’m a full-time teacher, I made over $500 of extra income last month.”
Sue Kauffman (USA) | exercise-fitness-nutrition.com

“A few months after completing OTA, not only am I on track to double my gross revenue, I have also fully replaced the gym’s membership revenue with online training. Now I have the opportunity to keep the studio and not stress about the overhead or I can sell the property and not be forced to get pennies on the $$. That is a huge freedom for me and my family!!“
Devon Brown (USA) | fb.com/changeyourfitness
devon
When you join the Online Trainer Academy, results like these aren’t just possible, they’re predictable.
WHO THE PROGRAM IS FOR
Built for trainers, fitness professionals, gym owners, and health and wellness coaches, you’ll be able to start (or grow) your online business if you already:

Are certified as a trainer, coach, instructor, or nutrition coach: We’ve seen successful students who have ranged from group fitness instructors, to powerlifting coaches, running instructors, to nutrition consultants.
Have trained clients and are comfortable writing programming and delivering results.
Are comfortable using basic internet-based technology like Google Drive, email, video calls, etc.

Here’s what you don’t need in order to start:

You don’t need a large audience (we’ll show you how to build one).
You don’t need a niche or specialty market (we’ll help you find it).
You don’t need an LLC or business license (we’ll give you resources for what to do).
You don’t need to know exactly what you want to offer yet (we’ll help you figure it out).
You don’t need a website (we’ll tell you what to build).

“Oh man, before OTA, I had
literally nothing and no idea
where to start. It’s given me a
solid framework to continue
improving upon.” – Kerri Grace
You’ve got an important decision to make: Keep building someone else’s dream—or start building your own.
Under the Old Way, trainers keep about 35% of everything they make. 65% goes to the gym, and overhead expenses. Under the New Way, you keep up to 75-80% of what you make and only spend about 5% on overhead.

*Not including taxes and fees similar for all businesses