Acumen – Marketing at the Bottom of the Pyramid (Acumen Academy 2020)

Marketing at the Bottom of the Pyramid

Learn how to understand and connect with your customers to promote dignity and choice

In this 4-module course, you’ll learn the 4Ts Framework (Truth, Trust, Tribes, and Trials) to help you deliver new solutions to customers living in emerging markets. You’ll explore and discuss case studies from Sanergy, an innovative company working to improve sanitation in urban slums and an Acumen investee. Through a deep examination of personal behavior and worldview, you will learn the role of emotions in customer decision-making, and reflect on ways to treat customers with dignity and respect.

Your Instructor

+Acumen

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Course Curriculum

Marketing at the Bottom of the Pyramid
Welcome to the Course

Welcome from the Director of +Acumen

Course Overview and Logistics

Course Roadmap & Schedule

How and Why We Work in Teams

About Us

Take the Pre-Course Survey

Introduce Yourself

Frequently Asked Questions

1. Introduction to Marketing at the Bottom of the Pyramid

Introduction to Module 1

​Complete the Reading (Individual)​

Watch the Videos (Individual)

Hold Your Workshop (Team)

Submit Your Assignment

Participate in the Global Conversation

Congratulations on Finishing Module 1

2. Marketing Principle #1: Truth

Introduction to Module 2

Complete the Reading (Individual)

Watch the Videos (Individual)

Hold Your Workshop (Team)

Submit Your Assignment

Participate in the Global Conversation (Individual)

Congratulations on Finishing Module 2

3. Marketing Principle #2 and #3: Trust and Tribes

Introduction to Module 3

Complete the Reading (Individual)

Watch the Intro Video

Watch the Workshop Videos

Hold Your Workshop (Team)

Submit Your Assignment (Individual)

Participate in the Global Conversation (Individual)

Congratulations on Finishing Module 3

4. Marketing Principle #4: Trials

Introduction to Module 4

Complete the Reading

Watch the Videos (Individual)

Hold Your Workshop (Team)

Submit Your Assignment

Participate in the Global Discussion

Congratulations on Completing the Course!

Conclusion

Take the Post-Course Survey

You’re Done! What’s Next?

Additional Resources

Disclaimer

Disclaimer

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